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Mountain Dew Organizes a Competition to Encourage HBCU Athletes

Mountain Dew as well as the HBCU Esports Championship have joined up to introduce the MTN DEW Substantive Transformation Championship.

In order to increase black presence in esports, two sides would collaborate to highlight undergraduate players from traditionally black academic institutions and campuses (HBCUs).

Learners would also contest for mentoring and experience with gaming pros, in addition to a total reward fund of $500,000 (£469,000). The Substantive Transformation Competition will feature a Call of Duty competition, per the online webpage. Top achievers would also get the opportunity to acquire a one-year gameplay partnership with Mountain Dew.

The Substantive Transformation Championship will begin with a bracket-style competition including 16 groups and end well With Ultimate Game. These highest-ranked HBCU clubs will compete in the championship match again for an ultimate reward of $80,000 (£75,000).

Furthermore, Mountain Dew will have to choose four championship all-stars reflecting on each player’s participation, and they will be known as the Substantive Transformation Competition All-Stars. Thus every All-Star would always get $50,000 (£46,900), an endorsement agreement lasting up to a year, guidance, and access to gaming professionals.

All competitive games will be aired on Cxmmunity’s Live Stream by Mountain Dew as well as the HBCU Gaming Championship so that viewers can follow the adventure of the HBCU undergraduates that are taking interest in the championship.

“It is an honor to join alongside MTN DEW on the Actual Transformation Project and enhance our common vision of coming generations’ inclusiveness and fairness in gameplay,” said Ryan Johnson, Chief operating officer of Cxmmunity Multimedia.

It’s encouraging to watch companies like MTN DEW use their funds and connections to the ecosystem to participate in promoting additional multiculturalism in the sector. MTN DEW was among the initial organizations to make a claim on engaging additional HBCU kids to participate in esports. By working collectively, we can open doors for the upcoming wave of Black inventors and players to take seats on the board.

The video games charity Cxmmunity founded the HBCU Esports Championship.

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